Adobe to Develop Flash With Verizon

POSTED April 10, 2006

SAN JOSE -- Flash could soon be coming to a cellular phone near you.

Adobe Systems announced a strategic alliance with Verizon Wireless to start a mobile ecosystem built around Flash technology that will allow developers to create new interactive mobile content experiences for Verizon Wireless customers. Through this agreement, Verizon Wireless is expected to become the first wireless operator in North America to introduce Flash enabled handsets that use the technology to deliver a customized user experience. Developers will be able to create and offer new rich content, applications and data services based on Flash and targeted at these handsets.

"At Verizon Wireless we recognize that an exciting and simple to use mobile experience will accelerate customer adoption of new data services now offered across our network," said John Stratton, vice president and chief marketing officer for Verizon Wireless. "Our relationship with Adobe will help us deliver a rich, seamless and branded experience across mobile devices and at verizonwireless.com."

The powerful combination of Verizon Wireless and Adobe will enable the mobile developer community and content providers to target new handsets from the leading wireless operator, utilizing the design and development environments of choice for millions of designers and developers around the world - Adobe Creative Suite and Macromedia Studio from Adobe. Using these industry standard creative tools, the development community can express their creativity and bring engaging mobile experiences to Verizon Wireless subscribers.

Financial terms of the deal were not disclosed. Adobe's partnership with Verizon Wireless is the first with a cellular carrier in the U.S. Adobe launched a program in 2005 with NTT DoCoMo in Japan to offer Flash technology and that partnership has more than 2 million subscribers who have signed up for a special news service powered by Macromedia FlashCast technology.

Flash technology enables electronics device manufacturers and content providers to offer rich, customizable user interfaces, while delivering more consistent consumer experiences across devices, operating systems, processors and screen sizes.


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