Traffic to Black Friday Sites
Heats Up
POSTED November 21, 2006
NEW YORK -- Shoppers are hitting the Internet to find
out what will be on sale on the Friday after Thanksgiving.
Web tracking firm Hitwise announced that the market share
of US Internet visits for the top five Black Friday advertising
websites increased 167 percent for the week ending November 11,
2006 versus the same week last year (November 12, 2005). The
websites showing the strongest growth during the same time period
were BlackFridayAds.com (www.blackfridayads.com) and The Black
Friday (www.theblackfriday.com), both up 456 percent and 425
percent respectively.
The Black Friday advertising website receiving the largest market
share of US Internet visits for the week ending November 11,
2006, was Black Friday Advertisements (www.bfads.net) which received
37.65 percent of US Internet visits to the top five Black Friday
sites. Black Friday @ GottaDeal.com (www.blackfriday.gottadeal.com)
received the second largest share of visits, garnering 27.9 percent,
followed by Black Friday.info (www.blackfriday.info) with 17.74
percent of visits.
Hitwise Clickstream data show that each of the five Black Friday
sites sent more than 50 percent of downstream traffic to websites
in the Hitwise Shopping and Classifieds category, indicating
that users are finding deals on the Black Friday sites and then
linking to retailer websites for more information. Of the top
five Black Friday sites, BlackFriday.info sent the largest share
of traffic to Shopping and Classifieds sites, at 78.94 percent
of downstream traffic.
| Rank |
Site |
Domain |
Market Share |
Percent of Downstream Traffic
to Shopping & Classified Sites |
| 1 |
Black Friday Advertisements |
www.bfads.net |
37.65% |
50.88% |
| 2 |
Black Friday @ GottaDeal |
www.blackfriday.gottadeal.com |
27.90% |
65.61% |
| 3 |
BlackFriday.info |
www.blackfriday.info |
17.74% |
78.94% |
| 4 |
BlackFridayAds.com |
www.blackfridayads.com |
9.75% |
64.07% |
| 5 |
Black Friday Ads |
www.theblackfriday.com |
6.96% |
54.31% |
Note: Data based on market share of visits for the week ending
11/11/06 from a sample of 10 million US Internet users
Source: Hitwise
Return to SVDaily Home Page
©
Copyright SVDaily.com
|
|
