EBay Slices Listing Fees

POSTED January 30, 2008

SAN JOSE -- EBay Inc. says it will reduce listing fees but also raise commissions from items that are actually sold.

Bill Cobb, eBay President, said the following in an annnouncement to eBay users:

"The first of our big changes is in pricing. We're making a fundamental change to the economics of selling on eBay, resulting in three significant price reductions, effective February 20:

- First, we're reducing the up-front risk for all of you by lowering insertion fees for auction and fixed price listings across the board...and we're balancing that change by adjusting some final value fees. We will take a similar approach with Store Inventory Format listings.
- Second, we are making Gallery free ­ at last!
- Third, we are going to create tiered pricing for Featured Plus, which will make it more accessible for to sellers.

All of these changes came as a result of listening to your ideas and concerns ... You told us that you want free Gallery. You said you'd prefer fees for success, not listing. But more than anything, you told us that our overall pricing structure is simply not working for you, and that high insertion fees, in particular, have been a big deterrent in moving more of your merchandise onto eBay."

Fee changes will vary by country.

The company says it is also making minimum standards more stringent for anyone who sells on the site, primarily to discourage behavior that causes buyer dissatisfaction, such as charging excessive shipping fees or not describing items accurately.


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