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Starz to End Content Deal With NetflixPOSTEDSeptember 3, 2011 ENGLEWOOD, CO -- Netflix was dealt a blow this week after failing to come up with a new deal with Starz Entertainment, a leading provider of streaming movies for the online movie service. CEO of Starz Chris Albrecht said the following in a statement: "Starz Entertainment has ended contract renewal negotiations with Netflix. When the agreement expires on February 28, 2012, Starz will cease to distribute its content on the Netflix streaming platform. This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content. With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business." The company offers 17 premium channels including the flagship STARZ and ENCORE brands with approximately 19 million and 32.9 million subscribers respectively. Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for its STARZ, ENCORE and MOVIEPLEX brands. Starz Entertainment) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation. Netflix is the nation's leading paid subscription service with over 25 million members in the U.S. and Canada. The company raised its prices at the beginning of the month and is offering separate DVD and streaming plans. Now Netflix will have to find more movies and other programming to fill the void from Starz, which offered movies from Walt Disney Corp. and Sony. The movies would still be available on DVDs, but not streaming over the Internet. © Copyright SVDaily.com |
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